Top 10 Google Services
1. Google Analytics
Google Analytics is a great service. It allows you to track all your data for your blog or website. The best part of it: Its free.
You can track everything, from the amount of visitors to where they come from. You can find out what operating system they use, their browser, their screen resolution and much much more.
You may be placed on a waiting líst for this highly in demand service from Google.
Webmasters can use Google Sitemaps to almost instantly place newly created pages on their site into the Google Search Index. This is a XML file that is uploaded to Google as new pages are added on your site. Needless to say this can be a valuable service for any webmaster or marketer who wants to get their information on the web quickly.
Be notified when someone or another site lists your site or mentions your name. Great way to keep track of all your online activities. Great way to monitor all your online business interests and products.
Froogle is Google’s price directory! It simply lists all the cheapest prices for different products on the web. For marketers and webmasters who are promoting products, it should be studied and analyzed. Optimizing your site’s content for Froogle may prove to be very beneficial.
Follow Froogle or Google directions exactly on how to líst or display products on your site. Froogle will spider your site and display your prices and products to thousands of targeted customers. That, as they say, is priceless.
Not exactly free but for those marketers who use AdWords - for every $1 spent on AdWords you can process $10 for free. You can also place the shopping cart logo on your AdWords ad and take advantage of the prestige and trust the Google brand name has built up.
Over time marketers may find this tool to be very effective and valuable.
Blogging has become vitally important to the health and functioning of your web site. No site should be without at least one blog and RSS feed. Creating a blog (online journal) on the topic of your web site or product will bring in extra traffic and targeted customers. eBlogger is a simple free blogging service that even lets you publish or post your blog files to your web site server. Keep in mind, each blog has that all important Google Blog Search bar.
7. Google Toolbar - Enterprise Version
This is a simple bar that is placed within your browser and adds a whole bunch of very useful links for you. I use these links every day and every time I’m on the internet.
Keep in mind, Google also ranks every page it indexes on a scale of 0-10. While it is important to know the Page Rank of your pages, it is even more important to know the PR of your competitor’s pages. You can use the toolbar to get the PR of each page you’re visiting. Extremely helpful information for webmasters and marketers to know when forming online linking or business arrangements.
Every marketer knows the important of having a large contact líst of people with a similar interest. Social networking will play an ever increasing role in your success on the web. Just look at the growing popularity of sites like MySpace and LiveJournal.
Google groups is another form of social and business networking that every marketer should be aware of and pursuing.
One simple way to monetize your web content is to use Google Adsense. Just place the Adsense code on your site and receive a check from Google each month. For webmasters who are not really into onlíne marketing (do such creatures exist?) Adsense can be a painless way to earn extra íncome from your site.
For professional marketers, using the Adsense system can supply a tremendous amount of marketing information on the keywords in their particular niche. It keeps the marketer informed on what keywords are being bid on and how much advertisers are willing to pay.
Adsense also has an excellent real-time tracking system you can use to keep track of all your important web pages.
10. Google Docs
A recent addition to Google’s stable of free products. Google Docs (Writely.com) is a full featured online writing editor with spellcheck and great collaborating features. It also lets you publish your content directly to your blogs. One feature that may be of interest to marketers, is that it lets you save files in the popular download format of PDF.
Let’s face it, until video takes over the web in four or five years time - the written word is still king on the net. It is the medium that markets, promotes and sells your content or products. Writely will help you write better.
importance of tracking visitors
How important is it to track the visits to your website/blog?
I think its one of the most important things you need to do to have a successfull website or blog. Without tracking your visitors, you don’t know how many people actually see your site.
Why do you need to track your visitors:
- Know how many people view your website
- See where your visitors come from so that you can optimize your site for a more targeted area.
- Know on what and where your visitors click
- See how long your visitors stay on your site
- Promotion, you can show off how many visitors you have.
There are many websites you can use for tracking. The one that I use is a service called Clicky. It has everything you need. It has a basic display, witch is free and there is a more advanced option, that you can do a whole lot more with, that you have to pay for. I think its really worth it.
The other one is Google Analytics. This is another great service from Google. Its completely free, all you need is a Google account. This tracks your unique visitors, it gives you a nice map layout of where your visitors come from. A really great service.
There are many more reasons you should keep tracking on your website or blog. I helps you alot with your optimization. It gives you more than just a tracking option.
