Dominate Google Rankings
Posted on 18. Sep, 2008 by Robert Jooste in Search Engine Optimization
You can be on top of Google ranking for any search term! You can Dominate the Internet withing 24 hours, you can make hundreds of dollars a day… all you need to do is sign up here:
Sound familiar? Well, the truth is all you need to know and do is a few simple steps and you can be on top. You don’t need to sign up to anything, you just need some knowledge, and here it is. Free, simple and easy to do.
Domain Names
Age: Make sure your domain name is at least six months old.
If it’s more than a year old, that’s even better. Google
often (but not always) likes domains to be at least six
months old before indexing the site. How do they know? They
use a “whois” database like the one at:
http://www.AllWhoIs.com.
Go there and enter your domain if you want to see what
Google (and anyone else in the world) can instantly know
about your site.
TLD Type: TLD stands for Top Level Domain, which is to say
the letters after the dot. The best ones to have are “.com,
.net. .org and .edu.” These get the most play in Google’s
top 3 rankings for just about every keyword you can
imagine, with “.com” and “.edu” being the best.
Embedded Keywords: If you have your main keyword (and ONLY
your main keyword) as a dotcom domain name with even just
halfway decent page text and some good inbound links you
can usually nail number one on Google for that keyword.
I’ve done it dozens of times. It’s a no brainer.
Dashes: Having a dash in your domain name might be bad for
branding, but it can open whole new doors of opportunity for
your search engine optimization efforts. You see Google
treats a dash as a null value (almost like a space) and can
take them or leave them with equal indifference. So, if your
main keyword phrase is a few words long, you can place a
dash between each word. If that’s taken, just try one dash
separating the first and second words but leave the second
and third word grouped together. You get the idea. Just
keep trying combinations until you have one that works and
scoop up the domain. Even if you sit on it for six months,
you’ll have it when you want it.
Now on to the next big item; keywords. The best keyword
embedded domain name in the world will mean little if
nobody is searching for that keyword. That said; let’s find
the best keywords possible for your site. Here’s how…
Keywords:
Keywords in Demand: Let’s snoop into Google’s keyword
database and find some winners. Go to
https://adwords.google.com/select/KeywordToolExternal and
enter any keyword or phrase you think your target audience
is looking for. Now click on the top header link to sort by
desired search volume to see which words get the most
searches.
Go Long: And don’t be afraid to use longer keywords as long
as they get plenty of searches. Not only will this narrow
the tasks of your workload for actual optimization but it
will open all kinds of new options for finding great (dash
laden) domain names and even help cut back on your
competition.
Narrow Your Field: Now take the top ten or so relevant
keywords and phrases and list them in order of “Approximate
Monthly Searches Performed.” You might want to paste the
keyword into one column of a spreadsheet and the number of
searches into the next column. This next part takes a bit
of math so we might as well let Excel do it.
Competition:
Competition; Less is Better: “Less is better.” Well that’s
the understatement of the year. But how do you know how
much competition you will be up against? It’s easy. Simple
division does the trick nicely. Here’s how…
Google It: Go to Google and paste in your first keyword
phrase. Look in the upper right area of the page and see
how many pages you will be competing against if you try to
optimize for that keyword (Results 1 – 10 of about
123,000,000 for “keyword”.) Now record that number in the
cell to the right of “searches performed.” You can go ahead
and do the same for each keyword. When you have all the
info you need have Excel divide the number of “competing
pages” by the number of “searches performed.” The lower the
resulting ratio; the better your chances. Your best bet is
to take the lowest ratio number with the highest number of
“searches performed.” This is your optimal target.
Even More: But we’re not done yet! Now find the next best
two runnerup keywords and write them down in order of
importance. We’ll need them soon.
Content:
The King Lives!: You’re probably sick of hearing it but
content really is king. Developing search engine friendly,
well optimized content (for REAL people) is key to your
success. Google can read a Web page just like a person
thanks to its natural text algorithm. So keyword spamming
and robotic writing do not work with Google. But here’s
what DOES work…
Keep it Real: Call a close friend and tell him or her
exactly what you want to tell your web visitors. Then as
quick as you can write it down, as close to “word for word”
as you can remember. Just let the words flow. You can fix
spelling and grammar later.
Fitting In: Now, with your list of three keywords, go back
through your text and fit your most important keyword as
close to the beginning of the first sentence as possible.
Now go ahead and place your number two keyword someplace
else toward the beginning of your first paragraph. Your
third keyword should go into the beginning of the second
paragraph if possible.
Now use only one of your keywords for each of the next
three paragraphs. Try to make them fit naturally toward the
beginning sentence or two of each paragraph.
Throw in a Curve: Now use a reverse order for the very last
paragraph. Put your least important keyword (number 3 pick)
at the beginning of the paragraph and your best keyword at
the end. This shows consistency (at least as far as Google
is concerned.)
Last but not least, do not repeat any keyword more than
three or four times on a page. I stick with a 3 x 3 method
and it works great (3 keywords each mentioned 3 times over
the course of about 9 paragraphs.)
Getting Links and Monitoring Your Site:
Inbound Links: Having high quality inbound links can
account for more than 75% of your search engine ranking
success. Getting these links is the crucial step that will
get you over the top. At the same time you need to monitor
your progress and your site’s status (how search engines
REALLY see it). This will tell you not just where you are -
but where you are likely to be. In the old days, we had to
do all of the link work and monitoring by hand. And believe
me, it took a long time (I averaged about 16 hours per
week; per site!). My advice is to find a good SEO tool and
let it do the tough and repetitive work for you. If you get
hold of the right product, it’s the best money you’ll ever
spend.
There you go, that is all you need to dominate Google Rankings. Simple hey?
Do you have any tips on Search engine optimization?
share them
Popularity: 13% [?]
