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Google adsense, make it work

Posted on 01. Jun, 2008 by Robert Jooste in Internet

Google Adsense and Pay Per Click

I’m sure you have seen some sections of websites lately that have a bunch of links in them, and at the bottom, it says Ad’s by Google.
That is actually advertising. (Surprise) now that we know what it is, here is the why and the how of it:

Google has a service that does Pay Per click (PPC) advertising. The way PPC works is that every time someone clicks on the ad, someone pays for you to click on it and someone gets money for you clicking on it. Its basic advertising with a twist. When I sign up for Google adwords, I start creating ad’s it will most probably be for a product of some sort on my website/blog. I have an ad made that says whatever I want it to say. I’m going to think like an advertiser and make it sound really nice and attractive.
Once that is set up. I tell Google that I want this add to be displayed. Then Someone that has a Google adsense account, places their ad’s on their website or blog.

Now, why would anyone want to display someone else’s ad’s on their site? Money.
If you have my add on your website and someone clicks on it, you will earn a certain amount of money. It could be anything form 1c to $1 or maybe even more per click. I will have set up the amount I want to pay per click. So the more people click on your ad’s and buy my product or service, the more money you will be making. I will be happy, because my service or product is getting exposure.

Now there is more to it than meets the eye.

It is not merely a fact of placing the ad’s anywhere on your website. People have become, what they call, Banner Blind.
If its clear that its advertising, people won’t even look at it. They will just skip over it. You want to try and make it fit in with your website/blog as much as possible. Sothat your visitors will actually take time to read it and see if they are interested in what the ad’s have to offer. There has been alot of research done on it and there are multiple way’s that you can improve your PPC income. (I’m no expert, but know a few things.)

That my friends, is a basic outline of how Pay Per Click works, and how you can make money online with a few simple steps.

Robert

If you want to read about making money online and Pay per Click, I would suggest a blog called Problogger.net. He is an expert on the subject and all he does is tell people how to be a succesfull blogger, and how to make money doing it.

Hope it helps.

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Tags: adsense, google, Internet, Pay Per Click